Coke Starlight
PRODUCT LAUNCH
Brace yourself. Coke Starlight has landed.
Coca-Cola asked us to bring their newest creation into the social atmosphere — through cryptic teasers, stellar visuals and an AR concert with popstar Ava Max.
The campaign ran in four Phases across FB + IG Reels/Stories/In-Feed, Snapchat and Twitter in the US and Canada.
PHASE 1 - IT’S COMING
ORGANIC (PRE-LAUNCH)
PHASE 2 - CONTACT
PAID DARK (LAUNCH)
PHASE 3 - HI AGAIN
REAL-TIME ENGAGEMENT (ORGANIC + PAID DARK)
Some Organic Tweets to keep the feed spacey…
PHASE 3 STUNT:
THIS IS YOUR SIGN
We tapped into Gen-Z's love for astrology by playing matchmaker and pairing each Zodiac sign with its perfect cosmic companion on Instagram Stories.
PHASE 4: LAST CHANCE
COMMUNITY & ARTIST ENGAGEMENT (ORGANIC + PAID DARK)
Co — Star is the go-to app for everything astrology.
So for the final phase, we created Coke—Star, a fictional platform reminding our fans to pick up Starlight before it leaves Earth.
Agency: Havas (Atlanta)
CD: Daniel Cobb
AD: Leah Hale, Julia Muell, Brenden Ek
CW: Johnny Constable