NEW BOTTLE. SAME SPRITE.
BOTTLE REFRESH
With the unveiling of a new no-longer-green look, Sprite wanted to set the record straight... the bottle may have changed, but the crisp, lemon lime flavor has not.
To spread the word, we tapped the two newest members of Team Sprite - NBA hoopers Anthony Edwards and Trae Young.
TVC SPOTS
New Bottle. Same Sprite.
🧊 flavor. 🔥 new look.
Get buckets like @TheRealTrae11 and @theanthonyedwards. Buckets of the new Sprite bottle, that is.
New Bottle. Same Sprite.
A fresh take on a classic. 💯
Take it from @theanthonyedwards and @TheRealTrae11: it’s the same Sprite inside, with a whole new look outside. Get your hands on yours today.
AUDIENCE ENGAGEMENT
Looks like we got two of the coldest in the game to finally follow each other 😂 Who hasn’t had this happen at least once? @TheTraeYoung @theantedwards_
WELCOME TO TEAM SPRITE
SNAPCHAT FILTERS
CONTINUING THE CONVERSATION
Text-Only Tweets
Sike, it’s still the same Sprite. 💯
It’s like getting traded from Brooklyn to LA…
New look.
Same game.
We put our bottle in the spin cycle.
New season.
Same posters. 📸
New trey ball.
Same Trae ballin.
You ain’t never seen a drip like this.
BREAKING:
@Sprite has agreed to a new package deal, with supermax spicy-ness, but the same 🔥 taste.
Agency: Havas (Atlanta)
CD: Daniel Cobb
ADs: Maya Campbell, Forrest Newton
CW: Johnny Constable